TIL that Axe advertising was targeted to work on insecure males. The ads were so successful that the brand eventually backpedaled, as the brand was being too closely associated with their target group.

| Category: Learned

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How Axe Became The Top-Selling Deodorant By Targeting Nerdy Losers

Unilever determined that The Insecure Novice would be their natural target, since he needs the most help in getting women, and would be easily persuaded into buying a product that could aid the woes of nerdhood.

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