Watching the parade today I’m curious who pays for what? How much does NBC pay to run it, who’s paying for the celebrity placement, singing stars, coordination of talent, balloon holders, etc.? How would a company get their “star” to be a part of it? Does Macy’s underwrite everything and charge for participation? It seems like an extremely complex enterprise for a three hour show that makes a mess of traffic in downtown Manhattan and involves what seems like a couple of thousand people. Interested in understanding how/why it happens.
