Doesn’t surprise me. The grocery chains are literally cartels in Canada. Two large players dominate coast to coast with other larger and regional grocery chains. Loblaws, the largest of these chains, are under hot fire because they’ve been gouging Canadians for food and essentials. Not too long ago they were also involved in a price fixing scandal with bread.
Probably “tldr” but… I remember an interesting story in an old book on the use of psychology in sales and advertising from the 50’s. A chocolate company sold the same chocolates, in the same amount, for less in a decorative tin and for more in a cardboard box. The reasoning was that the cheaper chocolate would appeal to the poorer and perhaps younger consumer, likely getting it as a gift for their gal, who would also keep the tin for sentimental reasons and use it for holding jewelry and such, while the wealthier and likely older consumer would see the more expensive chocolate in the cheaper packaging and assume it to be of a higher quality.
dsonger20 says
Doesn’t surprise me. The grocery chains are literally cartels in Canada. Two large players dominate coast to coast with other larger and regional grocery chains. Loblaws, the largest of these chains, are under hot fire because they’ve been gouging Canadians for food and essentials. Not too long ago they were also involved in a price fixing scandal with bread.
Repulsive-Signal6468 says
Probably “tldr” but… I remember an interesting story in an old book on the use of psychology in sales and advertising from the 50’s. A chocolate company sold the same chocolates, in the same amount, for less in a decorative tin and for more in a cardboard box. The reasoning was that the cheaper chocolate would appeal to the poorer and perhaps younger consumer, likely getting it as a gift for their gal, who would also keep the tin for sentimental reasons and use it for holding jewelry and such, while the wealthier and likely older consumer would see the more expensive chocolate in the cheaper packaging and assume it to be of a higher quality.
ninetiesplease says
As a compulsively discount shopper, I laugh when I see a single item for $1.99 and sale tag advertising 2 for $5